SUCCESS STORY

Rapid procurement support for market expansion

Rapid sourcing for a flagship NYC restaurant launch

  • Sourced over 500 items for scalable, on-brand expansion

Outcomes

on-time market entry

Delivered full procurement support for NYC flagship launch and multi-site menu roll-out in under 9 months

margin and cost alignment

Met UK-level financial targets in a less mature US supply chain environment

scalability

Established a robust supply chain infrastructure to support future growth and expansion

brand and vendor alignment

Ensured consistency in brand’s quality, culture, and customer experience

BACKGROUND

A UK-based Japanese-inspired restaurant chain was re-entering the US market with a new flagship location in New York City, alongside refreshed operations in four Boston sites. 
With no existing US supply chain, they needed expert procurement support to deliver against high brand standards, ambitious timelines, and a tight financial model.

the challenge

Recreating the UK’s commercial success in a US market without established scale or supplier leverage proved a key challenge. The brand needed to achieve UK-level margins while navigating unfamiliar sourcing landscapes, higher base costs, and supplier onboarding complexities. In parallel, the launch timeline added pressure. A full supply chain, from ingredients to equipment, had to be built rapidly while maintaining brand integrity, operational quality, and cost control. The layered demands of real estate, CapEx, and construction procurement only heightened the complexity.

SOLUTION

Procure4 provided end-to-end procurement support, ensuring commercial and operational success:
  • Sourced over 500 items and services spanning menu ingredients, kitchen equipment, restaurant fit-out and operational needs
  • Ensured vendors understood the client’s unique concept, quality expectations, and business objectives
  • Delivered the financial profile needed for successful expansion without sacrificing standards or speed

P4103

Procure4’s team was instrumental in opening our first store in New York, combining local market knowledge, strong negotiation skills, and professionalism to build a full supply chain from scratch.

I’d highly recommend them for procurement, supply chain setup, and sourcing.

Head of Procurement

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