4C Associates has introduced a refreshed brand identity and digital presence that reflects both how the firm works with clients today and its role within the private-equity-backed FourCentric group.
The update reinforces 4C’s focus on delivering hands-on, people-led consulting while strengthening how its capabilities connect with the wider group.
London, UK. 9 FEB, 2026
“Our refreshed brand demonstrates the significant progress we’ve made in the past few years, as well as what we can additionally offer as part of the wider FourCentric group,” said Jeremy Smith, Managing Director at 4C. “Clients continue to work with the same hands-on teams and practical mindset that 4C is known for, while benefiting from the depth and scale of specialist capability across the wider group. It allows us to stay true to what works while doing more for our clients.”
The rebrand also reinforces 4C’s commitment to sustainability, diversity, equity, and inclusion. As a Certified B Corp, 4C meets high standards of environmental performance, transparency, and social impact.
About 4C
4C partners with leading organisations globally to unlock value, drive efficiency, and build resilience across procurement, supply chain, and operations. Combining deep expertise with a tailored, hands-on approach, 4C designs and delivers transformative solutions that create sustainable impact for clients. Learn more at www.4cassociates.com
