From AI Hype to Practical Value

by | Feb 16, 2026 | Ai, Procurement, Strategy & Planning

What business leaders should know about AI in procurement and supply chain.

AI in procurement and supply chain has moved past the question of whether to adopt it. The more pressing issue now is what’s actually worth doing and what isn’t.

Many organisations are active. Pilots are running. New tools are being tested. But results are uneven, and it’s not always clear which initiatives are creating real value. What’s often missing is visibility. Many organisations are investing in AI without consistently measuring what they’re getting back, or what it really costs to deliver. Development, integration, data preparation, deployment, and ongoing support all matter. Without that line of sight, it’s difficult to decide what to scale, what to stop, and where to focus next.

In practice, most AI used today isn’t about removing roles or reshaping workforce models. It’s about removing inefficiency: searching large volumes of data, manual analysis, repeated reporting and decisions that take longer than they should. The impact shows up first in speed, visibility, and decision quality, which is also where value is most easily measured.

Frameworks such as the Gartner Hype Cycle can be useful here, not as predictions but as a way of sense-checking maturity. They help leaders distinguish between tools that are ready to deliver value now and those that may not deliver on their promises.

The organisations making the most progress tend not to chase full automation or high-profile pilots. Instead, they focus on a small number of high-impact workflows, get their data into better shape, and use AI to support better decisions.

The result isn’t fewer people, at least not yet. It’s clearer thinking and quicker execution.

Against this backdrop, it might sound predictable for a group of consulting specialists to say that people still matter. And of course we would. But being pro-AI and recognising its strengths doesn’t conflict with that. At FourCentric, we see AI as a powerful tool for speed, scale and pattern recognition. We also know that data alone doesn’t deliver change. That requires interpretation, context and leadership.

“AI success isn’t about needing fewer people. It’s about making better decisions, faster.”

Where AI is already delivering value

The most effective AI use cases today aren’t about handing control to machines. They’re about making work easier and decisions faster.

“AI doesn’t “run procurement” or “run the supply chain”. It improves the quality and pace of decisions made by accountable leaders.”

In FourCentric client work, AI-enabled analytics has helped organisations extract insight from unstructured data, surface real savings opportunities, and improve planning and execution by giving leaders faster, more reliable insight. In operational environments, AI has reduced manual data handling and reporting, freeing experienced teams to focus on judgement rather than administration.

When AI is positioned as support rather than replacement, teams tend to engage with it more readily.

A myth worth addressing

One of the most common concerns is that AI will replace buyers, planners, or category leaders.
That isn’t how AI is being used today. It’s being used as an enabler.

AI is very good at pulling together large volumes of data, spotting patterns and potential risks, and drafting options or scenarios. What it can’t replace is commercial judgement, trade-off decisions, supplier relationships, or accountability for outcomes.

In most organisations, AI is helping teams work more effectively rather than making roles redundant. Any changes to capacity or structure, where they happen, tend to follow later.

“The strongest results come when AI is used to amplify expertise, not sidestep it.”

Why some initiatives stall

Many AI programmes don’t stall because the technology doesn’t work. They stall because the basics aren’t in place.

Common issues include data that’s incomplete or poorly governed, tools that sit outside day-to-day workflows, unclear decision rights, and success measures that focus on capability or effort rather than outcomes.

Another common factor is adoption. When AI is treated purely as a technology initiative, without clarity on how it supports real decisions or fits into existing roles, usage drops and value stalls.

Teams don’t need to be “sold” on AI, but they do need to trust it and understand when to rely on it and when to override it.

Jumping straight to more advanced ideas, such as autonomous AI, often exposes these gaps quickly. That isn’t a reason to pause investment. It’s a signal to slow down, fix the foundations, and sequence more carefully.

“AI value shows up when people trust the insight, use it in real decisions, and can see the impact it’s having.”

Where leaders should focus first

Rather than starting with a broad AI strategy, the most effective leaders begin with a small number of critical workflows where speed, visibility, or leakage really matter.

They start by getting a clear view of current performance and setting practical guardrails around decisions and data use. From there, they build AI insight into existing systems and review progress using simple, outcome-based measures. Once the value is showing up consistently, they scale further or introduce limited autonomy, backed by clear governance and risk controls.

A simple test for prioritising use cases

Before committing time and budget, it helps to pressure-test ideas with a few straightforward questions:

  • Does this clearly improve cost, service, or resilience? And how will I measure it?
  • Is the data good enough today?
  • What happens if the AI gets it wrong, and who steps in?
  • Will people actually use this as part of their normal work?

If a use case promises high value but scores poorly on feasibility, it’s usually a foundation project rather than a pilot.

Executive takeaway

The real value of AI isn’t the technology itself. It’s how it helps organisations make better decisions and how consistently that value can be measured, repeated, and scaled.

In procurement and supply chain, that shows up when routine work becomes simpler and clearer. That frees people up to spend their time on the decisions that really need experience and judgement.

Let’s focus on what works

A practical conversation with FourCentric’s experts can help identify where AI will make a real difference and where it won’t.
Email: info@fourcentric.com

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